Brands
12 independent brands, one shelf each. New founders join every month — this is the floor as it stands today.
12 brands
Sarral
Featured
Bath rituals for people who take Sundays seriously.
Bengaluru
Mitti Cosmetics
Featured
Ayurveda, minus the 40-step routine.
Jaipur
Chai Theory
Chai worth waking up for.
New Delhi
Woofables
Treats your dog didn't know to ask for.
Pune
Inkling & Co.
Stationery for people who still write things down.
Mumbai
Threadwork
Featured
Handloom bags, worn by hand-picked people.
Ahmedabad
Claymade
Featured
Stoneware and candles for slower evenings.
Jaipur
Kokum & Co.
The Konkan coast, bottled.
Goa
Giftly Studio
Gifting that doesn't scream 'last minute'.
Bengaluru
Nomad Supply Co.
Everyday carry for people who are always leaving.
New Delhi
Bare Roots
Haircare with an ingredient list you can pronounce.
Coimbatore
Slow Mornings
One good cup, no rushing it.
Chennai